Smooth out niche-level inconsistencies with predictive sample augmentation, wave after wave.
You invest heavily in brand tracking, but while topline trends stay steady, niche segments often fluctuate due to small sample sizes.
Your brand tracker is a goldmine. Augmented respondents ensure confidence in every cut, leveraging past and present patterns to smooth inconsistencies.
AI models analyze past and present data to detect patterns.
Small sample sizes are intelligently expanded with synthetic respondents.
Insights teams gain stable, longitudinal trends without excessive oversampling.
Loyal vs. occasional buyers
Low-incidence brands
Young, digital-first consumers