AI-powered segmentation without blind spots

Get the full picture of every consumer segment by filling the gaps with augmented respondents

See beyond the surface in segmentation & U&A studies

You rely on segmentation to guide strategy, but niche groups often get lost in small sample sizes. Augmented respondents ensure you capture every behavior, no matter how rare.

Unparalleled depth for smarter profiling

Segmentation analysis is only complete when every market slice is properly represented. AI-driven augmentation enhances your fieldwork, unlocking a richer understanding of each group.

How it works

AI learns from existing datasets to extrapolate reliable responses for small sub-segments.

Missing insights are filled in with predictive synthetic respondents, ensuring a complete picture.

What segments are commonly boosted?

Heavy and early adopters

Tech-savvy consumers

Rural and niche audiences

L’Oréal scales niche brand insights with augmented insights

Some audiences are readily accessible. Others remain just out of reach—not because they don’t exist, but because low incidence rates make them difficult to capture in meaningful numbers. For L’Oréal’s smaller portfolio brands, this meant critical insights were missing—until Ifop Group leveraged Fairgen’s AI-powered augmentation to bridge the gap.