AI-powered segmentation without blind spots
Get the full picture of every consumer segment by filling the gaps with augmented respondents
See beyond the surface in segmentation & U&A studies
You rely on segmentation to guide strategy, but niche groups often get lost in small sample sizes. Augmented respondents ensure you capture every behavior, no matter how rare.
Unparalleled depth for smarter profiling
Segmentation analysis is only complete when every market slice is properly represented. AI-driven augmentation enhances your fieldwork, unlocking a richer understanding of each group.
How it works
AI learns from existing datasets to extrapolate reliable responses for small sub-segments.
Missing insights are filled in with predictive synthetic respondents, ensuring a complete picture.
What segments are commonly boosted?
Heavy and early adopters
Tech-savvy consumers
Rural and niche audiences
L’Oréal scales niche brand insights with augmented insights
Some audiences are readily accessible. Others remain just out of reach—not because they don’t exist, but because low incidence rates make them difficult to capture in meaningful numbers. For L’Oréal’s smaller portfolio brands, this meant critical insights were missing—until Ifop Group leveraged Fairgen’s AI-powered augmentation to bridge the gap.
"It’s really a game changer for us to explore the smaller brands and drive our portfolio."
Frank Brezout
Global CMI Director at L'Oréal
Study overview
Online sample: 4,092 online interviews, with AI-powered boosts for niche brands
Boosted Segments
Know every segment. Optimize every strategy.
