Bring your audiences to life

In a nutshell, Fairgen will reduce your niche segment's margin of error while classic reweighting techniques will not.

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When applying different weights for specific segments in a quantitative surveys there is no impact on confidence intervals for that group.

No. Fairgen’s can augment only quantitative fields.

Yes. Fairgen is equipped to handle any quantitative (close-ended) data points that can be exported in a columnar format (single and multiple choice questions, rankings, NPS, continuous open-ended, ratings, and more). Fairgen automatically recognizes field types and conditional relationships between questions.

We encourage new customers to run a series of tests to evaluate Fairgen across three areas:‍

- Predictive power: how well the system replicates what real respondents would say
- Survey structure adherence: how accurately it respects filters and logic
- Workflow integration: how smoothly data teams can process and use the outputs

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The main way to assess predictive power is through parallel testing on existing datasets. You provide a small portion of a sample, for example 10 percent, for training. The rest is held out as ground truth. Fairgen then generates a synthetic dataset based only on the 10 percent, and we compare it to the full sample to measure performance.

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This allows you to evaluate both accuracy and consistency at aggregate and segment levels. Fairgen consistently delivers reliable and high quality augmentation, even when trained on limited data.

Insights teams can make better niche go-to-market decisions by having fast and affordable access to data that was before too hard, or impossible, to get. It provides insides teams with the ability to zoom in on sub-segments and gain more trust when reading these groups.

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Researchers can immediately expand coverage across niche markets, while gaining fast access do data and without the need of costly traditional data collection boosts.

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Access to once "impossible-to-reach" segments is an added value: by extrapolating results while maintaining high confidence levels, niche segments once considered too small, or too hard-to-reach for fieldwork boosts, can now be analyzed.

Yes. Currently, any organization can apply online by scheduling an introductory call with our team. Be among the first to deliver unprecedented granularity using reliable and explainable AI technology.

Absolutely - and we can prove it.

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Fairgen's pioneer data augmentation solution can generate near-real synthetic results into niche segments.

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As long as based on a model trained on your general audience survey.

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Technical validation is a key part of every workflow in Fairgen.