We’re building the future of insights — and it’s augmented.

We’re expanding the reach of research with AI and machine learning, grounded in science and built to reveal what traditional data alone can’t see.

Partnering with the world's most innovative researchers

Kantar
Ifop
Haystack Consulting
The BVA Family
Latenta
Nailbiter
Prodege
Mindline
Sky Consulting
Jackman
Kubi

Where science meets the
art of research

Fairgen was founded in 2021 by Samuel Cohen with a clear purpose:
to connect cutting-edge generative AI with proven market research methods. Since then, we’ve built a world-class team of data scientists, engineers, researchers, and entrepreneurs—and partnered with leading research providers around the globe. Together, we bring powerful predictive models to the hands of experts in research methodology, delivering insights that are accurate, scalable, and trusted.

To unlock the full potential of insights with AI-augmented research.

Our manifesto

We believe that the future of research is both human and machine.

That real data is irreplaceable—and that synthetic respondents, when built responsibly, can extend its reach.

We believe insights teams deserve better tools:

Faster answers without compromising scientific integrity.

Broader access to hard-to-reach audiences, with full transparency.

Smarter sampling that reduces noise, not truth.

We believe that AI is not the end of research as we know it .
It's the beginning of a more powerful version.

And we’re building it. Every line of code, every model trained, every benchmark tested to help research teams see further, move faster, and ask better questions.

We believe that the future of research is AI-augmented.
It's the beginning of a more powerful version.

Meet our leadership team

Samuel is a prominent leader in the field of AI applied to research. Formerly, he was a Research Scientist at Meta AI and held roles at Check Point and Oracle. Samuel holds a Generative AI PhD from UCL.

Samuel Cohen

CEO

Michael is a global entrepreneur with a track record in hospitality, real estate, and infrastructure. At Fairgen, he drives operational excellence and scale.

Michael Cohen

COO

The highest-cited living statistician in the world, Professor Emmanuel Candès, is the Barnum-Simons Chair in Mathematics and Statistics at Stanford University and serves as an advisor at BlackRock AI Labs.

Emmanuel Candès

Scientific Lead Advisor

A serial entrepreneur with four successful exits to Oracle and Cisco, Benny brings decades of experience building and scaling breakthrough tech companies.

Benny Schnaider

Chairman

EXECUTIVE LEADERSHIP

“Using AI to generate reliable research responses was a hard problem that is now solved - and the possibilities are exhilarating”

Samuel Cohen, CEO & Co-Founder

Backed by leading investors: