Fast, accurate, and now segmented feedback

Enhance ad testing with predictive sample augmentation for better segment analysis

Eliminate data gaps in ad testing & post-tests

Speed is everything in campaign optimization, but sub-segment feedback is often unreliable due to low sample sizes. Augmented respondents ensure every key segment is well-represented.

Deliver more creative personalization

AI-enhanced testing surveys provide a more precise read on how ads resonate across different groups, allowing you to launch more targeted personalized campaigns.

How it works

AI trains on the full dataset, generating additional synthetic responses for key segments.

Synthetic respondents mirror real consumers, eliminating data gaps in testing pools.

What segments are commonly boosted?

Social media-savvy users

Lifestyle segments

Regions

Restaurant chain refines ads for customers and potential ones

Some audiences are readily accessible. Others remain just out of reach—not because they don’t exist, but because low incidence rates make them difficult to capture in meaningful numbers. For L’Oréal’s smaller portfolio brands, this meant critical insights were missing—until Ifop Group leveraged Fairgen’s AI-powered augmentation to bridge the gap.