Fast, accurate, and now segmented feedback
Enhance ad testing with predictive sample augmentation for better segment analysis
Eliminate data gaps in ad testing & post-tests
Speed is everything in campaign optimization, but sub-segment feedback is often unreliable due to low sample sizes. Augmented respondents ensure every key segment is well-represented.
Deliver more creative personalization
AI-enhanced testing surveys provide a more precise read on how ads resonate across different groups, allowing you to launch more targeted personalized campaigns.
How it works
AI trains on the full dataset, generating additional synthetic responses for key segments.
Synthetic respondents mirror real consumers, eliminating data gaps in testing pools.
What segments are commonly boosted?
Social media-savvy users
Lifestyle segments
Regions
Restaurant chain refines ads for customers and potential ones
Some audiences are readily accessible. Others remain just out of reach—not because they don’t exist, but because low incidence rates make them difficult to capture in meaningful numbers. For L’Oréal’s smaller portfolio brands, this meant critical insights were missing—until Ifop Group leveraged Fairgen’s AI-powered augmentation to bridge the gap.
Study overview
Online sample: 1,000 interviews with 1 boost for Flunch customers
Questionnaire topics:
Awareness
Ads Awareness
Perceived Quality
Video Ad Testing
Boosted Segments
Make every response count. Elevate polling accuracy.
